CUSTOMER HIGHLIGHT: Yanmar To Build New Training & Customer Experience Facility

Yanmar America has invested $20 million and acquired 50-plus acres of land in Acworth, Georgia for a new facility geared toward training and product demonstrations.

Located within the 75 Corridor at the corner of Highway 92 and Old Alabama Road in Cherokee County, the almost 50,000 square foot facility will feature classrooms with dedicated space for each of Yanmar's product lines, as well as an auditorium, museum, office space and meeting space. Outdoor amenities will include a customer experience area for product demonstrations.

“Cherokee County was a desirable location for our new facility for many reasons. The area itself offers natural beauty, and the Cherokee County officials were very welcoming and share our vision for promoting sustainability and agriculture. The site’s proximity to our current headquarters in Adairsville and the Atlanta airport is also ideal for bringing in our customers from all over the globe,” commented Yanmar America president Tim Fernandez on selecting a location. “This new facility will allow us to offer proper training for all aspects of our business, while also providing premium experiences through partnerships with the local communities and industry partners such as farmer’s markets, civic group meetings and consumer educational opportunities.”

“Yanmar is proud to continue our investment in the North American market. We believe this new property will help us support our growing dealer network and end user customers, while also broadening our company’s initiatives related to our mission of creating a more sustainable future,” said Takehito Yamaoka, President of Yanmar, Co., Ltd.

Croft Architects Engineers based in Kennesaw, Georgia will design and engineer the facility. In addition, Carroll Daniel Construction from Gainesville, Georgia has been selected as the general contractor.

The new facility is slated to open in August 2017 with an official groundbreaking ceremony at the site on November 16, 2016.