TRADESHOW HIGHLIGHT | Case to Donate CONEXPO Exhibit Booth Materials to Habitat for Humanity
CASE Construction Equipment will donate more than $175,000 in materials to Habitat for Humanity from its exhibit at CONEXPO-CON/AGG 2017. This includes 40,000 square feet of carpeting and padding and 5,634 square feet of finished plywood paneling. Habitat for Humanity will put the materials to use on home building projects throughout the U.S.
CASE has partnered with exhibit provider Steelhead Productions to deploy a booth structure that will be re-used by other vendors for future events — and all marketing materials, signage and branding from the booth will be repurposed at CASE facilities and dealerships throughout North America. The goal: leave almost zero impact on landfills and waste services from the company’s exhibit at one of the world’s largest trade shows.
“Sustainability is a top priority for our company, and trade shows place a heavy burden on landfill space,” says Athena Campos, senior director of marketing, CASE Construction Equipment. “Giving back to the community is also core to our brand and our people. This initiative combines both efforts where we can reduce our wasteful footprint and simultaneously supply Habitat for Humanity with much-needed supplies for building new homes.”
“We are more than excited for this donation,” says Veronica Martinez, director of ReStore Donor Relations, Habitat for Humanity Las Vegas. “Partnerships such as this help us continue our mission in bringing people together to build homes, communities and hope.”