CUSTOMER HIGHLIGHT: New AGCO HQ
AGCO has announced a realignment of its regional structure and an increase in its on-the-ground presence in Africa and a further expansion of the Company’s significant operations on the Continent.
Effective 1 January 2017, AGCO will restructure its Asia Pacific region to include Africa.
“With this new move, the realigned Asia Pacific and Africa (APA) region will be strongly positioned to leverage the synergies of similar market dynamics in the two territories,” commented Gary Collar, newly-appointed AGCO Senior Vice President and General Manager, APA. “Among these key synergies are the emergence of a growing smallholder farmer segment, product and application similarities, shared consumer finance patterns and growing trade between the two regions.”
The AGCO Africa team will be led by Nuradin Osman who has been promoted to Vice President and General Manager Africa.
Commenting, Nuradin Osman said: “The new regional structure will build on the significant progress that AGCO has made over recent years and further drive our customer service and business growth in Africa.”
“Our core farm equipment Brands which include Challenger, Fendt, GSI, Massey Ferguson and Valtra are playing a critical role providing sustainable and inclusive mechanization solutions to boost the development of agricultural productivity on the African continent,” Mr Osman adds. “Our full line of mechanisation, grain storage, seed processing and protein solutions support the complete spectrum of farmers from the emerging sector through to large, professional agribusinesses. As a result of continued investment in product, people, facilities and capacity-building, AGCO’s net sales have grown significantly on the continent in the past six years.”