Case Promotes Coffey to VP of Parts and Service for North America | Construction News

CNH Industrial Parts & Service, the after-sales product support division of CNH Industrial, has named Kurt Coffey as vice president of CNH Industrial Parts & Service in North America. He succeeds Scott Harris, who recently became vice president of CNH Industrial’s CASE Construction division. Both changes resulted from Jim Hasler’s recent decision to retire as vice president of CASE Construction after 34 years of dedicated service with the company.

As vice president of CNH Industrial Parts & Service for North America, Coffey is responsible for the overall sales growth and profitability of the company’s after-sales products, services and parts operations in North America.

“Since joining the company in 2008, Kurt has demonstrated the kind of exceptional leadership that is needed to drive the continued development and growth of our company’s aftermarket business,” says Brad Crews, chief operating officer-NAFTA, CNH Industrial. “Kurt and his team  are fully committed to providing our equipment dealers and their customers throughout North America with the best products, service and support capabilities in the industries we serve.”

Coffey served most recently as director of sales and marketing for the CNH Industrial Reman, where he led all sales and marketing activities for the company’s remanufacturing joint venture, including product sales, marketing, program and pricing management, global sales and business development.

Prior to joining CNH Industrial Reman, Coffey led the team of parts product marketing managers that is responsible for CNH Industrial Parts & Service products sold through its dealer networks. Coffey also has served in various field sales roles with CNH Industrial and Monsanto.

Coffey holds a BS degree in agricultural business from Illinois State University and remains actively involved in his family’s grain farming operation in central Illinois.